Clarity Communications

/ˈklær.ə.ti kəˌmjuː.nɪˈkeɪ.ʃənz/  noun

1. The craft of turning complex problems into clear, focused communication.

2. A consultancy that uses media thinking and strategic clarity to drive purposeful change — outsmarting, not outspending the competition.

3. A partner built for clients who want sharper insights, smarter work, and measurable results.

4. We rethink how businesses connect, compete and communicate — starting with clarity before communication, guided by unconventional thinking

Origin: Born from a frustration with fluff, jargon and business-as-usual.

Known for: Clarity of thought, strategic evolution and measurable impact.

About.

Most businesses start in the wrong place.

They rush to the comms before the thinking is clear.

They prioritise media and creative ahead of the customer journey that actually drives the business outcome.

Media finds attention.

It doesn’t fix unclear offers.

It doesn’t fix friction.

It doesn’t fix complexity.

Strong strategy converts.

A clear message converts.

A clean experience converts.

Media simply sends people there.

This is why clarity is commercial.

It protects spend.

It strengthens the offer.

It lifts performance everywhere.

Clarity takes discipline.

It takes the right questions.

It takes knowing what to leave out.

We rethink how brands connect, compete, and communicate through clarity and unconventional thinking.

We believe communication only works when it’s clear.

Not clever for the sake of it.

Not louder than the next. Clear.

We break complexity down to what matters.

Strip out the noise.

Focus on the audience.

Say the thing worth saying and say it well.

We don’t follow rules.

We reshape the brief.

We question what’s assumed.

We find what’s true, sharp, and drives action.

We use media craft to solve business problems.

We think like consultants, not a traditional agency.

We care about outcomes, not output.

Every project pushes for sharper insight, smarter work, and results you can see.

This is how we work.

This is how we think.

Better outcomes start with clarity before communication.

It’s in the name; Clarity Communications.

Services.

At Clarity Communications, we use topo lines as a metaphor: each contour represents insight, structure, and direction. Together, they map a path from complexity to clarity — a path that leads to sharper decisions and stronger commercial outcomes.

Our pricing reflects that philosophy.

Scopes may estimate hours, but fees are based on strategic value, not time spent. You’re paying for clarity that improves effectiveness, strengthens decisions, and drives measurable return.

Small shifts in approach can unlock significant gains — improved efficiency, reduced waste, smarter allocation of spend, and clearer pathways to performance. That’s the value of clarity applied well.

  • Transforming complex business challenges into clear, actionable strategies that drive better business outcomes.

    Elevation & Depth: Seeing the full landscape to make smarter business moves.

  • Independent analysis of current media implementation to define performance drivers, expose inefficiencies, and identify improvements that drive better outcomes.

    Clarity through Structure: Revealing what’s really working and where to focus.

  • Supporting agencies to refine briefing and negotiation processes, strengthen publisher investment decisions, and build consistent commercial advantage across clients.

    Journey & Terrain: Mapping pathways that create advantage through structure and consistency.

  • Strengthening pricing structures, deepening agency trading relationships, and building consistent commercial advantage across partners and markets.

    Contours of Value: Defining elevation points in pricing and partnerships to maximise yield.

  • Equipping teams with the clarity, confidence, and commercial understanding to influence decisions, strengthen client relationships, and drive better results.

    Map, Movement & Destination: Guiding people and teams toward stronger commercial outcomes.

  • We help businesses understand where AI fits, what it can improve, and how to use it well. Our focus is on identifying practical opportunities where AI can streamline work, remove waste, and support smarter decision-making. You get clear, actionable guidance — not hype — so you can adopt AI in a way that lifts efficiency and drives better outcomes.

Why Clarity Matters.

In 1967, Aretha Franklin released “Respect.” The track won her two Grammy Awards in 1968.

Built around one word, sung with power, it didn’t just top charts — it topped movements.

It became the anthem of the civil rights and feminist movements.

It gave millions of people a word to rally around.

It turned protest signs, speeches, and songs into a unified demand.

It helped change conversations, accelerate equality, and shape policy.

That’s the power of clarity.

When messages are vague, they fade.

When they’re clear, they move markets — and people.

Clarity builds confidence.

It turns strategy into action.

It helps brands connect, compete, and grow.

One word changed a movement.

The right clarity can change your business.

Contact.

Every great partnership starts with a conversation. Get in touch or complete the form below and tell us a little about your challenge. We’ll help you uncover where sharper thinking can deliver better outcomes.

Take the first step toward clarity and get in touch with Hamish:

+64 21 991 991 or hamish@claritycomms.co.nz