Clarity Communications

/ˈklær.ə.ti kəˌmjuː.nɪˈkeɪ.ʃənz/  noun

1. Turning complexity into clear thinking before a single message, media dollar or tactic is deployed

2. Using deep media and business insight to help clients outthink the market, not outspend it

3. Independent, practical and outcome focused, built for organisations that want sharper decisions and results they can measure

Origin: Born from frustration with fluff, jargon and business as usual

Known for: Clear thinking, unconventional perspective and commercial impact

About.

Most consultancies help you communicate better. We help you decide better before you communicate at all.

Most business problems don’t come from poor execution, they come from unclear thinking upstream. Too often, organisations brief agencies before the strategy is resolved, spend media dollars before the offer is sharp, and optimise activity instead of outcomes. That is where performance breaks.

Clarity Communications sits before the advertising, before the media plan, and before the spend, bringing clarity to the decisions that drive business outcomes and long-term success.

We are independent by design. We do not sell media or creative, and we are not paid on volume or output. Where execution is required, we work with a small, trusted group of best-in-class media and creative partners, engaged only when needed and always in service of the strategy, not the other way around.

Our role is to improve decision quality and the commercial outcomes that follow. We work with advertisers, publishers, and agencies on the things that matter most, including investment strategy, pricing and value, negotiation approach, commercial capability, and performance under pressure.

This is not abstract consulting. It is built on decades inside major media agencies, negotiating at scale, shaping pricing and investment decisions, and driving real commercial outcomes.

We think like operators, not theorists. We challenge briefs, strip complexity back to what moves the result, and focus on decisions that protect spend, sharpen value, and lift performance.

Clarity takes discipline. It takes the right questions and knowing what to leave out.

Better outcomes start with clarity before communication.

Services.

At Clarity Communications, we use topo lines as a metaphor for how we work. Our services act as contour lines that represent insight, structure, and direction. Together, they reveal the full landscape and create a clear path from complexity to sharper decisions and stronger commercial outcomes.

Our pricing reflects that philosophy.

Scopes may reference time, but fees reflect the value of the outcome, not the hours involved. You are paying for clarity that improves effectiveness, strengthens decision making, and drives measurable return.

Often, small shifts in approach unlock the biggest gains. Improved efficiency. Reduced waste. Smarter allocation of spend. Clearer pathways to performance. That is the value of clarity applied well.

  • Transforming complex business challenges into clear, actionable direction that drives stronger commercial outcomes.

    Elevation and depth: Seeing the full landscape, clarifying the primary business outcome, and making smarter decisions with confidence.

  • Independent, commercially grounded analysis of media strategy and implementation to uncover what’s driving performance, expose inefficiencies, and identify where change will deliver better outcomes.

    Clarity through structure: Revealing what’s truly working, what isn’t, and where focus will make the biggest difference.

  • Helping advertisers build disciplined investment frameworks that improve decision quality, consistency, and commercial outcomes across complex media environments.

    Journey and terrain: Creating clear decision pathways where structure and judgement combine to deliver sustained advertiser advantage.

  • Strengthening pricing logic, value articulation, and negotiation confidence so organisations can influence decisions, protect value, and drive stronger commercial outcomes.

    Direction and momentum: Setting clear commercial direction and executing with intent.

  • The Agency Sales Approach; Driving Better Sales Outcomes. Building commercial confidence and sales capability so teams can apply pricing strategy effectively, negotiate with intent, and perform under real world pressure.

    Navigation and judgement: Equipping people to move confidently through complex commercial conversations.

  • Helping businesses understand where AI fits, what it can improve, and how to use it well. Focused on practical opportunities to streamline work, remove waste, and support smarter, faster decision making.

    Clarity through simplification: Applying AI deliberately to reduce friction and improve decision quality.

Why Clarity Matters.

In 1967, Aretha Franklin released “Respect.” The track won her two Grammy Awards in 1968.

Built around one word, sung with power, it didn’t just top charts — it topped movements.

It became the anthem of the civil rights and feminist movements.

It gave millions of people a word to rally around.

It turned protest signs, speeches, and songs into a unified demand.

It helped change conversations, accelerate equality, and shape policy.

That’s the power of clarity.

When messages are vague, they fade.

When they’re clear, they move markets — and people.

Clarity builds confidence.

It turns strategy into action.

It helps brands connect, compete, and grow.

One word changed a movement.

The right clarity can change your business.

Contact.

Every great partnership starts with a conversation. Get in touch or complete the form below and tell us a little about your challenge. We’ll help you uncover where sharper thinking can deliver better outcomes.

Take the first step toward clarity and get in touch with Hamish:

+64 21 991 991 or hamish@claritycomms.co.nz